Kitchen Without Borders – the new cooking show at PIK1

Just finished the website of ‪#‎kitchenwithoutborders‬ ‪#‎kouzinaxorissynora‬
Now comes the difficult part – uploading all the content. And believe me we have tones of amazing photos, videos, information about our stars as well as the special guests in the studios of ‪#‎PIK1‬

LIKE my page and support the good initiative that changes lives.

You think to start a blog? “Great! Absolutely!”

What are the key ingredients for a successful blog?

Be Clever. Think of a really good name that says best what the blog is about. It is not easy because most probably it will not be available, so you have to be clever.

Be Smart. Consider securing a trademark for your blog name as you build your brand. Do the research up front to avoid that awkward situation. You can trademark your brand after you advice with some legal office.

Be Unique. Don’t be shy. Write like you think and like you speak, because no one else can do it in that way. Write about what you know. Personal experiences are unique so start there. Even if it’s blogging officejust a few tips and you’re not an expert, a little experience is valuable information, so share it.

If you’re a niche blogger (photography, fashion, design, food, etc.) stay mostly on topic, but don’t be afraid to mix it up with snippets of your life, something random, or a self deprecating moment, readers love when you share the personal side, we’re all human!

Be Patient. Producing good content that is unique and useful is the most valuable thing you can contribute. Be prepared to write that good content for six months and go completely unnoticed. But this is not bad since you can use this time for practicing and finalize your writing and posting schedule.  Once you’re discovered, you’ll provide readers with a lot of good content to share, and they will share it, if it is unique and inspiring, so keep your focus there.

Be Visual. Good writing is great, but pretty pictures are killer. Having shareable images is one of the best tools for getting your content out in the world and pretty pictures always always help! Want to take better pictures? You can learned how by contacting UnitrustMedia for their upcoming training.

Be Clean & Organized. My favorite minimal whitish style is really relaxing. Your blog design should not be too busy or distract from your content. White space is calming and gives the eye a place to rest with all the commotion going on with content or ads. Consider a white backdrop or subtle wallpaper, nothing glaring or flashy or too bright. Your blog layout is a reflection of your style – clean and simple always trumps busy or cluttered. Make sure you have an About page with a picture and a 2 to 3 paragraph narrative, we want to know who you are, your interests, why you’re blogging! Absolutely have a Contact page for readers to connect and for future opportunities!


Be Nice. Blogging is not high school; there is zero tolerance for meanness. It’s best to treat others with kindness and respect in your comments and your writing. Encouragement not criticism has always been my motto, be gracious and give people the benefit of the doubt before judging. Unless judging is the main theme of your blog, then by all means, do your thing but expect opinions to fly!

Be Social. Make friends in your niche by socializing through comments or joining link parties or tweeting or commenting on Facebook. Most of my blog friendships were initiated through comments online but solidified when we actually met at a conference, so once you’ve been blogging a few months, consider attending one, they’re a wealth of information, inspiration, and it’s great to match faces to blogs.

Be Professional. In the online world, you can get noticed pretty quickly if you do something unique and it gets circulated in social media, so if you do get that email from a magazine editor or publisher, be quick to respond and do so with courtesy and professionalism. They are always looking for high resolution quality images so considering taking photographs with that in the back of your mind!

Be Passionate. So cliché, but so true. Don’t blog to get rich or make money, blog because of your desire to share your skills, thoughts, passions, quirks, and your unique take on the world. There’s plenty of room for blog success, just be sure you stay true to who you are, or really, what’s the point? 🙂

Whether you start on Blogger or WordPress is completely up to you. Be sure to install a Stat-counter, or Google Analytics in the beginning, it’s the best way to track where your traffic comes from and those stats will come in handy in the future when you seek sponsors, advertisers, and the like.

Got questions? Contact me to continue the discussion.

Social Media Monitoring Tools and Services Report 2012 Excerpts

by LUISA MILIC , Director Ideya Business and Marketing Consultancy

The Social Media Monitoring Tools and Services 2012 – The report offers elaborate profiles of two hundred fifty (250) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, industry coverage, pricing and client information (on more than 150 SMM tools and services), contact information and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity in the SMM market. For more information visit

When should I post this?

When Is It the Best and Worst Time To Viral on Facebook® and Twitter®? [INFOGRAPHIC] (via

Every post you share on Facebook on Twitter you expect it to be read by maximum number of followers, don’t you?  Well, if you want to achieve maximum visibility for your each news feed and tweet, then plan to post on Monday, somewhere around 1pm to 3pm ET to get maximum referral traffic to your…

Continue reading When should I post this?

The Company Social Media Policy

There’s no such thing as a standard social media policy. Your social media policy must be customized for the specific business and context.

Nowadays it becomes more and more obvious for businesses that they must develop a social media policy to prevent the risk of losing trade secrets or having employees say things that damage brand’s reputation.

Some of the most important aspects of a smart Social Media Policy are:

1.            Define what types of discussions and posts are allowed.

According to Mashable, firms should:

Refrain from comments that can be interpreted as slurs, demeaning, inflammatory, etc. The Internet is full of varied opinions, and it’s okay to share yours, but you never, never, never want to be branded a racist or narrow-minded or an unstoppable hot-head.

Firms need to monitor what employees say in social media — but not through accessing employees social networks, but through public listening posts. Remember, your social media policy should stipulate these policies are in effect whether the employee uses their own equipment on their own time or that of their employer.

2.            Establish consequences when employees violate the policy.

Remember that employees are your internal customers and you have to treat them nice and this should be followed in your social media policy as well.

Your employees should know that companies can and will monitor employee use of social media and social networking web sites, even if they are engaging in social networking or social media use away from the office. Employees should always think twice before hitting ’send‘; consider what could happen if your organization sees what the employee publishes on the Internet and how that may reflect not just on the employee, but also the company.

3.            Encourage employees to engage.

They can best respond to customer complaints they find in social media. Reward them for their efforts and empower them to fix problems.

4.            Participate in social networks even during working hours.

It can be difficult to parse employee actions on social networks between work related activities and purely social activities. And the natural blurring between the two necessary of effective community building makes this even more difficult.

5.            Distinguish employees who have a legitimate role in participating in the firm’s social networks.

Eliminate the bureaucracy. An approval process I believe works in social media is to have strategies approved by management, including the tone of conversations, sources of information legitimate for disclosure, who might post on the firm’s social networks, and the proper blend on personal and professional sharing.

6.            Develop standards and metrics related to the use of social media by employees.

If you’re going to use employees effectively as part of your social media efforts, your social media policy should contain standards and metrics to guide behavior. For instance, if employees are required to monitor company social networks, they should have standards and metrics in terms of how they respond to customers, such as responding within 24 hours.

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Webit Congress – the only digital industry event for CEE and one of the premier events in Europe

Webit Congress is the only event for the digital and IT industry in Central and Eastern Europe, covering markets with population of more than 450 million people. Webit is also one of Europe’s biggest and premier digital industry events.Last year Webit attracted more than 5000 senior business professionals from 21 countries. The third edition is expecting 7000 visitors from more than 30 countries. I am there. What about you?

Webit Congress - the only digital industry event for CEE and one of the premier events in Europe
Webit Congress - the only digital industry event for CEE and one of the premier events in Europe

The image you create online is very important.

Customers will associate the brand with a face and quality. Creating a brand online gives you the opportunity to give your brand a real personality and to get out there and reach your customers. 
By using platforms such as Facebook, Twitter and blogs you can communicate with your customers as a person and create a real relationship with them.
You also need a unique domain name, for example, a word anyone would now recognize. 
The brand name is really important, however that alone will not create the brand, marketing, promotion and budget are the keys in branding an idea or a company.  You want your brand to appear to be “everywhere” online, this won’t happen overnight but with some determination you can achieve it.
You can do this by joining in conversations on twitter, or by creating your own conversations regarding current trends for people to join in.  By giving your brand a personality people can relate to your business a lot more and are therefore way more likely to buy from you.
We can make it together – build your brand online.