…but not looking at social media is simply bad business
No, you won’t necessarily go bankrupt for not using social media marketing and not every single business on this planet needs a Twitter account or even a blog. There is a context for everything, and it’s not about the tactics and channels in the first place.
However, if you don’t at least listen to your clients, and if you aren’t present where your customers and prospects are in some or the other way (and that’s increasingly on social media and networks as well), you will definitely not succeed in providing better customer and business value in every stage of the customer life cycle and buying journey.
Social media marketing is also a very broad concept. If you can improve any kind of business process, customer interaction or whatever by using social media smartly, why not do that? Not doing it, or at least seriously looking at it, is not trying to improve, innovate and evolve. It’s, simply said, bad busines.
The article is really interesting and I recommend it to you : http://socialmediatoday.com/conversionation/300313/perception-social-media-marketing-it-s-free-lunch?ref=popular_posts