We used that you had 90 seconds to make a first impression when you meet someone. Well, that really isn’t true anymore. The impression is made online BEFORE you get to meet someone. If you don’t control the information that is on Google about you, then that is an impression in itself.
If you have a business, or are in the job market for a career, or you want a promotion, it is critical for you to learn to have an online reputation that is a good one.