The image you create online is very important.

Customers will associate the brand with a face and quality. Creating a brand online gives you the opportunity to give your brand a real personality and to get out there and reach your customers. 
By using platforms such as Facebook, Twitter and blogs you can communicate with your customers as a person and create a real relationship with them.
You also need a unique domain name, for example amazon.com, a word anyone would now recognize. 
The brand name is really important, however that alone will not create the brand, marketing, promotion and budget are the keys in branding an idea or a company.  You want your brand to appear to be “everywhere” online, this won’t happen overnight but with some determination you can achieve it.
You can do this by joining in conversations on twitter, or by creating your own conversations regarding current trends for people to join in.  By giving your brand a personality people can relate to your business a lot more and are therefore way more likely to buy from you.
We can make it together – build your brand online.

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